Ivan Paic, Koncar Group: Keynote Speech: Do we need sales in conditions of strong market growth?
Conference 2025
This presentation is hosted by Ivan Paic.
If you are already a subscriber of the Transformers Academy or Transformers Magazine, please, Login with your credentials.
Unauthorized message
About the author

Ivan Paic
Koncar GroupIvan Paic has cultivated a rich international career, enhancing his expertise in leadership, sales team optimization, digital transformation, and sustainable development. He has held prominent leadership roles in France and the United Arab Emirates, and gained significant professional experience in Japan and Norway.
He graduated in 2003 from the Faculty of Electrical Engineering and Computing at the University of Zagreb. In addition to his professional roles, he serves as an Associate Professor of Digital Transformation at the Swiss School of Business and Management Geneva in Zagreb. Ivan began his career in 2003 at KONCAR – Instrument Transformers, starting as a scholarship recipient in the project department and later progressing to lead R&D projects.
In 2008, he transitioned to Schneider Electric as a Product Manager for medium and low voltage equipment. By 2011, his career had advanced as he took on the role of Operational Marketing Director for customer software in Grenoble, France. After more than three successful years, he returned to Zagreb to become the Country General Manager for Croatia, Slovenia, and Bosnia and Herzegovina. Since 2020, Ivan has been based in Dubai, United Arab Emirates, where he continues to drive international success.
In early 2024, Ivan Paic joined the Management Board of KONCAR, leveraging his extensive experience as Vice President at Schneider Electric, where he successfully led strategic sales initiatives globally.