Fundamentals of marketing – Public relations demystified
This is the second e-lesson of the Fundamentals of marketing course, hosted on Basic level and here you can save your seat for free-of-charge attendance.
Image for illustration purposes
This is the second e-lesson of the Fundamentals of marketing course, hosted on Basic level and here you can save your seat for free-of-charge attendance.
It is co-authored with Michelle Peterson It will be held live on 1 December at 2 PM CET. This e-lesson will explain the elements and goals of modern public relations. We will also clarify the use of earned and paid media and how they accomplish different goals. Join to learn about the definition of modern public relations, various business areas that it encompasses, why is public relations important, the difference between earned and paid public relations and day-to-day operations, including working with media partners.
