Fundamentals of marketing – e-lesson #2: Public relations demystified
Hosted by: Robin Francis and Michelle Peterson / Free
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Lesson sponsored by the Transformers Magazine
This e-lesson will explain the elements and goals of modern public relations. We will also clarify the use of earned and paid media and how they accomplish different goals.
You will learn the following concepts about public relations:
- Definition of modern public relations
- The various business areas that it encompasses
- Why is public relations important?
- The difference between earned and paid public relations
- Day-to-day operations, including working with media partners
About the author
Robin Francis
•25-year career in strategic communications
•Excels in global environments
•Most recently led a start-up, content and thought leadership program for an international speciality chemical company
Michelle Peterson
•8-year career in PR + digital marketing
•B2B focus, industrial manufacturing + distribution
•Most recently partnered with Transformers magazine to contribute a bylined article